Small Technologies Cluster (Update)

MedTech's Got Talent

Client

STC Australia

Target Audience

Medical Technology Sector

Year

2015

Brand

MedTech's Got Talent

Objective

INCREASE VISIBILITY AMOUNGST STAKEHOLDERS AND DRIVE INTEREST FOR FUTURE EVENTS

Video Type

Event Coverage & Commercial

AUDIENCE

PROMOTIONAL CONTENT FOR WEB AND MOBILE DEVICE USERS

Stakeholder Retention

100%

Client

Is Super happy with our commitment and can-do attitude

The Rundown

After doing the hard work in gaining the co-operation of several multi-national consultancy and bio-tech companies for their inaugural MedTech's Got Talent competition - STC Australia faced the task of ensuring the vent brand was visible enough for the stakeholder to remain on board for future campaigns.

THE RUNDOWN

After working with STC for several years, we wanted to do something different. Using this year’s Rapid Fire Round, Bootcamp and Gala Dinner pitches, we aimed to make an advertisement to drive the concept of ‘MedTech’s got Talent’ forward.

THE PROCESS

Well before any of these events took place, we were hard at work coming up with a storyboard for the direction we wanted to take the video in. We aimed for a more concept driven video then event driven. We worked closely with ‘Medtech’s got Talent’ organisers with the direction and we came up with a plan.

PRODUCTION

We filmed the Rapid Fire Round, Bootcamp and Gala Dinner pitches alongside several interviews with leading members of the ‘Medtech’s got Talent’ team. We also sourced music and stock footage from different sources on the web.

POST PRODUCTION

Once all content had been filmed, we were able to begin piecing together the final outcome using the roadmap we had worked on earlier. After working closely with the client, we developed the final video which will then go on to be used in the commercial arena, from government sponsors to web advertising & social media.

 

Ready to begin your own project? Talk with us ◁